After all, hosting a successful virtual event can effectively relay the same information as events would have pre-pandemic. There are several podcast marketing strategies to utilize in order to get your campaign recognized. So, businesses need to upgrade to such digital-first environments and offer modern and exemplary customer experiences. The communication channel, the thoughts put into marketing a product, a buyer’s persona about a service, its impact on the end-users, and how well it is projected in the market to all changed, allowing businesses to take control of the front-gear. In terms of the B2B influencer campaigns, consumers base their buying decisions on the level of connection and impact the influencers have on their lives. The tool integrates operation efficiency and provides end-users with faster software applications. Moreover, this number is only expected to reach 5 billion by the year 2021 and 6.4 billion in the year 2022. And, when you know 70% of the B2B buyers watch product videos as a part of the research, you cannot lose a lead just because you couldn’t conceptualize it for a mobile-based video-loving audience. Modern technologies like statistical modeling and machine learning allow marketers to gain deeper insights into their previous campaigns, forecast consumer trends, study behavioral aspects, and tweak future marketing strategies based on derived inferences. And let’s not forget, Alexa and Google Home have already elevated the graph for voice-activated search. A brief understanding of the top B2B tactics helps identify trends, find loopholes, rework marketing strategies, and outpace the competition. * Your email address will not be published. An average consumer takes less than 15 seconds to browse through your platform and decide if your brand is worth engaging in or not. Predictive analysis is synonyms with personalized recommendations, employing previous user behavior patterns, consumption, and buying charts to provide relatable results. Essentially, omnichannel marketing is being able to reach customers from different platforms, all while maintaining an integrated experience. All buyers, even B2B ones, demand speed, convenience, proper positioning of the product, its efficiency, and employing up-to-date technology. Here are seven B2B focused marketing trends to generate more leads for your business and boost your revenue potential in 2021. Digital Marketing Trends in 2021 In this article, we present the most significant digital marketing trends that will continue to intensify in 2021, substantiate them with statistics and advise you on which trends are highly relevant to which industries. With chatbots becoming a quintessential part of websites, apps, and all other such business structures, more clients will receive quicker replies, better services, and a 24/7 agent to attend to their needs. These AI-bots have hit the reset button for customer service and online experiences. And both bring in several benefits to your marketing shenanigans. It requires SEO marketers to practice both content strategy and on-page and off-page SEO strategies. Without a second doubt, Google’s search algorithms are only going to get smarter in the future updates. Not only will it help you prepare budget allocations more effectively; it will also point you in the right direction to create a more engaging customer experience and convert more leads. Well, that is the power of predictive analysis. Here are 7 B2B content marketing trends to look out for in 2021: Trend #1: Video Content A whopping 70% of researchers watch some sort of video through their buying journey – and video content marketing is here to stay in 2021. So, adding drops to an already existing ocean isn’t going to serve the purpose. And, quite responsibly, it carries this wisecrack and comical sense to its emails as well. Investing in development tools like Vuforia, ARKit, and Wikitude enables your brand to provide an immersive experience to customers and other businesses. Quite truly, the results obtained through such B2B marketing strategies aren’t novel or indifferent to the ones received from outbound marketing; however, they are the need of the market. Marketing is constantly evolving, and you need to keep up with the trends to maintain your momentum. Let’s make one thing clear; LinkedIn is the best platform for B2B social media marketing marketing and its associated aspects. Such numbers reflect its opportunistic nature and why this novel trend must be a part of B2B marketing strategies. We don’t know when the pandemic will end, and certainly people will be wary to go back to their regular routines so soon. These are like our personal assistants, doing everything we want them to do and acting in the way we desire them to. Omnichannel marketing is not just a B2B marketing trend but facilitates brand-customer interactions across several devices. As of this year, 49% of B2B marketers have been hosting virtual events, which will only continue to rise in 2021. Now most users would debate that Zomato is a B2C brand and quite well known for its delivery service! Well, the question is not what brand, including both B2C and B2B business, does it, but how do they do it, and that is what makes all the difference. Video marketing is important, as important as your first cup of coffee in the morning, especially for B2B marketing gigs. While some businesses focus on global SEO, its local component is often overlooked. Do you like instructing Siri to set your alarm, or ask Alexa to play some song, or tell Cortana to open a specific document? It pervades every major area of B2B marketing and shows no signs of slowing down. To address this issue, using tools like DevOps integration makes marketing automation more efficient. Five digital marketing trends that are expected to rule in the year 2021 are discussed below. And that is an absolute tool for B2B companies who want to show off their products in a visually impressive manner. Get ready for 2021 with these B2B content marketing trends One of the most startling statistics as we head into 2021 is that 21 percent of B2B teams still don’t have a cohesive B2B content marketing strategy. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. And, Netflix made streaming all-night with likable content an amazing pass-time for people. Technology leaps forward every year. Emails today are an engaging, consistent, and trustworthy distribution channel for B2B marketers. Online platforms like ConnexMe, Cadence, and Socio deliver virtual events with varying features based on your priority. Maximize content used in your podcast episode into infographics, blog posts, or a Youtube video. For others, like YouTube’s CGP Grey, everything will go back to pretty much normal in the Many stimuli and distractions are found at home, so you should plan and brainstorm compelling ways to keep the event engaging no matter where users are tuning in from. And, keeping them satisfied should always be the first thing on your mind. Digital marketing trends in 2021 It is impossible to predict how the current pandemic will affect the future. Zomato is one of the few brands known for its spoofy and light emails, which aren’t just funny and relatable, but engages the audience into thoughtfulness. It’s best practice to come up with a podcast name with the number one keyword you wish to be known for, then creating content around those themes. Several businesses cinematograph case studies and turn them into interactive videos that will gain traction in the B2B market. By submitting, you agree to the Outbrain Privacy Policy. The good news is marketing budgets for 2021 are increasing. That said, voice search is quite in demand by the modern audience, and as per research, over one billion searches globally are made by voice. Such notions call for long-term strategic content marketing tactics. In Part One of 5 B2B Customer Trends to Plan for In 2021, we covered the rising demand for a better customer experience (CX) across all digital channels. When readers glance at an email that includes their name, talks about their hobbies or likes, there are 26% chances of it being opened. So, which channels are perfect for B2B marketing? B2B Global Digital Marketing in 2021 and Beyond B2B marketing is constantly evolving. B2B Digital Marketing Trend 2019: Becoming More B2C Sure, there are differences when it comes to B2C and B2B digital marketing trends 2019. The subtleness and drollness in its emails is one inspiration for B2B brands to keep their emails directed towards the customers in a way that they would want to read them and just sent them to the trash. So, without further ado, let’s have a look at the best marketing trends for 2021. Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation. Because selling a product to an existing customer is always simple, easy, and less tiring than pitching it to a new person. And when we look back to the B2B marketing automation trends we outlined last year, it’s impressive how far we’ve come in just one year. Although voice search started as a grocery store list aggregator and note-takers, now consumers are using it to play their favorite songs, ask questions, and get directions. Glassdoor, Indeed, etc., and populate them with their Google My Business listings. Gone are those days when emails were considered to be lengthy and boring pieces of content that straightaway went to your mailbox trash. The following image talks about customer retention tactics. In 2021, B2B businesses will collaborate with notable influencers in the industry, create content that caters to micro-segments and personalize purchasing experiences by giving customers what they want. 2021 Digital Marketing Trends: Analysis and Predictions The good news is that it’s not all doom and gloom. Local search optimization employs Google Maps and organic factors to impact Google SERPs for a localized audience. For brick-and-mortar stores, utilizing a consistent offline and online shopping experience with in-store pickup or delivery contributes to a stronger brand image. So brands are now getting creative: using AR and VR to give customer experiences that mimic in-store experiences from home, creating engaging games that delight customers, and more.”. At least one in every five organizations uses AI-powered marketing to derive better insights, faster analysis, and streamlining routine tasks. And, it certainly will not land your content on the first page. Predictive analysis helps businesses attract, retain, and nurture new and existing customers. Such speedy revolutions demand a keen eye, agile mind, and dynamic B2B marketing strategy in place. With no clear timeline as to when social interaction and hosting face-to-face events will be back to “normal”, hosting virtual events is the new marketing solution. AI helps organizations unlock their data potential, scale-up content for a versatile outreach strategy, and present a better perspective about customers and how to service them. Content marketing is still a critical part of any organization’s marketing strategy, and this isn’t about to change in 2021. Leveraging on this marketing trend are ideal for making an impression across your target audience. Met: sales technology, hybride events, persoonlijke video en personalisatie. Thanks to geo-targeting marketing and sales strategies, consumers can now find information about local businesses, the products they sell, their physical address, contact info, and reviews. 4 belangrijke trends in B2B-marketing en sales voor 2021. And that makes it an effective goldmine for your business. Gone are the days when major marketing functions like finding the best distribution channels, promoting products, and closing the deal were separate concerns. 2. B2B 2021: Digital Marketing Strategies to Drive Results Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. B2B brands need to target online business directories like Yelp, BBB, BizJournals. No better channel can get your business the expected and unexpected B2B traffic other than LinkedIn. And before you say that not all brands get that lucky, some brands did make it big during the Covid-19 phase. After all, over 93% of users commence their internet journey with a search engine query. As customers engage with influencers who have similar niches and interests as them, building on the right partnerships can bring the right amount of exposure, leads, and revenue to your brand. Let’s break these trends down, and learn more about how you can fully leverage them to boost your online presence and gain advantage in the digital world, in 2021. The access to advanced technology means there’s no reason promotional launches of new products, celebrating partnerships, or brand exhibits have to be canceled altogether. Videos do make content more eye-catching, engaging, and accessible for several audience groups. For example, e-commerce brands that fuse together all digital touchpoints customers engage in like social media, mobile apps, and websites into shoppable touchpoints can return amazing financial results. In conclusion, a steady and loyal customer base is a valuable asset for any business. Video marketing brings in a visual aspect into B2B marketing realms, reeling in a buyer’s journey. And, they achieved all this stardom at a meager $300-$3000 amount of their marketing budget. To better prepare for marketing budget allocations as well as team efforts for the upcoming year, anticipating B2B trends is key. They’re just publishing content when they feel like it. Well, all of this is true! But, what is also true is the importance of influencer marketing for the B2B audience. Whether it’s through embedding your brand’s content through casual mention, having guest collaboration, or distributing episodes through multiple platforms, listeners effortlessly learn more about your products and services. Each year-end they release an investigation revealing the emerging trends … All in all, it means that although short keywords are still necessary, long-tail keywords and infographics content is more rewarding for your SEO strategies. Now that you’re aware of the B2B digital marketing trends to watch in 2021, go put your knowledge into action. Consider all these trends as tools that together help prepare your marketing bomb. You can connect with him on LinkedIn and Twitter.… View full profile ›. And let’s be realistic, acquiring a new customer is always 5-25 times more expensive than retaining an existing one. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. Top 12 Big Trends in Digital Marketing in 2021 In 2020, the standard “ad-click-site-buy” scheme of online shopping works no more. In light of all the craziness, we thought we’d put Well, we all love conversing with voice-bots. Get our blog newsletter with all the recent updates! As we wait to change our calendars and hop into a new year, clinging to the old B2B marketing trends or practicing them would be a floundering and futile thought. Amazon made the same-day delivery mandate turn to reality. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. Moreover, over 91% of marketers choose LinkedIn to advertise professional content. Every B2B marketer knows that if your page does not rank in the top three spots of SERPs, it is non-existent for users. Purchase mechanisms are becoming more technologically advanced and much more complex – point solutions are a thing of the past. Such practices will help you target the core business audience: other B2B buyers, business influencers, clients, and researchers. Well, that will be dangerous for your business. And, the most valuable amongst them is the venerable case study. Trend 2. For B2B arenas, you need to focus on the type of influencer content reproduced. That said, artificial intelligence has cut a few inroads into the B2B marketing alley, automating strategies with engaging tools like chatbots. Our comments are moderated. Not that organizations were unaware of the dilly-dally evolution into digital channels; the pandemic triggered its shift. Updating already published content is easy for marketers to practice and still revamp the reputation and rank of your blog posts and websites. Will digital mediums be the forefront of all marketing strategies? Adobe 2020 Holiday Shopping Predictions Report Using Adobe Analytics we analyzed more than a trillion visits to retail sites to arm you with the most comprehensive and accurate insights for retail and e-commerce this holiday season. But does that mean you need to focus on paid marketing and ignore organic searches altogether? B2B marketers have to be constantly learning – learning new technologies, learning Augmented reality (AR) and virtual reality (VR) are making a mark with digital advertising and marketing at a rapid pace. Native video has been shown to achieve impressive view rates and completion rates., better than those of social media and YouTube, which means that native video is definitely a tactic to try for B2B in 2021. B2B marketing automation is booming. Embracing digital transformation in 2021 will transform the business landscape in the post-pandemic era helping B2B marketers. That’s what makes it so challenging, and so interesting. Having a more streamlined automation marketing process eliminates the headache of manual processes. The better your customer retention marketing strategies, the worthier and expansive are your clientele. Partnerships with influencers is a powerful strategy to leverage on. Consider all these trends as tools that together help prepare your marketing bomb. Moreover, marketers can use predictive analysis to optimize their marketing campaigns, generate more leads, drive more conversions, and present cross-selling opportunities. B2B Buying Trends for 2021: Latest Research October 13, 2020 by Tom Pick 2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. Even Harvard Business Review entails, a 5% increase in customer retention translates to a 25% to 95% increase in profits. And, how should your business nullify the sweeping facets of the pandemic? Deloitte Digital’s Global Marketing Trends for 2021 focus on the key ways brands will effectively connect with consumers in the year ahead, underlining that COVID-19 has intensified demand for authentic, human brand Putting 2021 B2B Influencer Marketing Trends to the Test 2021 will see B2B marketers taking influencer marketing into not only a new year but a new more mainstream era of wider adoption among major brands, and the insightful predictions we’ve examined here are sure to play out in altogether new and sometimes unpredictable ways. 7. Technology does make the world feel like a global village. So, how can you script efficient emails that contain humor, wittiness and grabs your customer’s sight? Also, you need to be aware of the latest updates to keep your content framework in check. The additional effort of increasing interaction by addressing participants, using smartphones to explore online exhibits, or optimizing the group chat box is a great method to use. From emails to personalization, every B2B marketing trend helps prepare for the ultimate war against competition. In 2020, 93% of digital marketers practice influencer marketing and for the upcoming year, influencer marketing is only here to stay. Email personalization increases your email margins. Even 60% of B2B marketers vouch for its power, considering it to be a profitable generating revenue-generating outlet. A quarter of marketers are working with 15% or high increase next year. It keeps its emails personalized with more graphics, less content, and 100% engagement. 5 billion by the year 2021 and 6.4 billion in the year 2022, 70% of the B2B buyers watch product videos, How to Leverage Marketing Automation to Generate More Leads, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: How User-Centered Design Will Shape Businesses in 2021, They published content based on keyword research, Mixed long-format and short-format content pieces, Sold that content to customers, executives, and partners, Build subscribers and followers for their business, Adopted paid promotion strategies to place their content at the top. Read seven B2B digital marketing trends to generate more leads for your business and boost revenue potential in 2021. Your comment may not appear immediately. Thus, these are trends B2B eCommerce professionals should not miss. So, how can you retain an existing customer base? In this article, we will discuss the current B2B trends that can affect your company in the coming years. The bottom line is, augmented reality does add the missing stars to your video creation, and you should completely dig it. And, if you desperately want to defeat your opponents, embracing change defines its start. Navigating through a fog of uncertainty can be difficult but with the right marketing trends, your business can sail smoothly. Moreover, since voice search, search intent, and semantic search is also gaining momentum speedily, marketers need to keep the long-tail keywords in check as well. This is why you need to weaponize its presence, research related voice search tools needed to successfully compete with other businesses, and employ them in your marketing tactics. Businesses who employ omnichannel marketing retain their customers up to 89% compared to their peers. While some of digital’s growing importance came about as a result of Covid 19 quarantining, much can also be attributed to the organic growth of mobile device usage. Estimates for the next twelve months suggest that B2B product and B2B service companies expect marketing spend to increase. This way, your website will gain greater visibility and reach a larger group of customers, especially the ones that conduct such searches. So, what are the top B2B marketing trends you need to know? Hence, LinkedIn owns the crown for B2B marketing, a trend that needs constant devotion and attention. Through showcasing the use of a product, providing opportunities for B2B or B2C to experience your products is one step above regular promotion tactics. Alex Williams, founder of Hosting Data, says, “The most creative companies are using AR and VR to compensate for the effects of COVID-19. Content marketing is one of the fastest-growing for B2B, and it is an industry that will keep on growing and benefiting business in the upcoming 2021 Content marketing is known to be one of the most essential parts of B2B marketing techniques, and it will keep on glooming even in 2021. An ideal way to support the B2B buyer’s journey before making a commitment is harnessing an AR and VR tour. © Business 2 Community. Often, the experience of speed and lack of information they are looking for can be the reason why people aren’t engaging. All these top companies satisfied their customers and expanded its network. Stick to the basics of indicating promotional plans, inviting relevant speakers and the like. One golden rule of B2B marketing is; listen to your new customers but worship your loyal consumers. Moreover, as per research, search ads receive twice as many clicks as organic listings. All fields are required. This article was written for Business 2 Community by Yash Chawlani.Learn more about writing for B2C, Yash Chawlani is a Digital Marketing Specialist who has gained significant experience working as a freelancer for Industry regulars. But with change comes opportunity—and new ways to work, engage with customers, and drive results. In this day and age, consumers no longer browse through a single channel for brands. True that networking differentiates B2B and B2C marketing strategies, content is one string that connects both of them. Long story short, focus on promoting genuine content, and you will enjoy sky-rocketing ROIs. In a B2C environment, influencer marketing yields a high ROI of $6.50 returns per dollar spent. Which will only continue to rise in 2021 it is only expected to in... 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