They illuminate the principles and practices that lead to … Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. Veers between trying to do it all and buzzword bingo (, I have been following Andrew Mcafee and so this book was a must read. “Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. A extremely relevant book based on a study conducted by MIT and Capgemini, this book explores what it means when one says "Going Digital" . Good pragmatic book - connecting vision and execution well - not a dreamers book, A good read, interesting concepts, helpful stories - you get a real feel for what's going on in the world of Tech - note to self, read these as they come-out rather than 3-4 years later... lol. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Educator Copy . They illuminate the principles and practices that lead to successful digital transformation. Very well written guide for CIOs and CDO's on how to vision, mobilize and execute digital transformations in large organizations using very detailed examples of successful cases. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. That part I do appreciate and will revisit. Nevertheless the book can be one third the size as multiple times the author kept on repeating similar narrative that made it hard to focus on the good parts. Please see your welcome email for exclusions and details. Too much consultant speak, superficial analysis and not enough details. Must read for anyone looking to transform his business into digital. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. My gains from this book were that i came across various such companies who were. The premise of the book is strong and hard to ignore: tech strategy and digital advertising helping companies grow and become more efficient and competitive. Helpful. The value of what you can learn from those interactive exercises will probably be far greater than the cost of this brilliant book. I found the approach focusing on large companies to be refreshing in the world of startup hype. Your review has been submitted and will appear here shortly. Offer valid for new subscribers only.† Conditions apply. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. by Harvard Business Review Press. Read Leading Digital: Turning Technology into Business Transformation book reviews & author details and more at Amazon.in. Save for Later Save Leading Digital: Turning Technology Into Business Transformation For Later. George Westerman und andere 16,99 € Anhören 16,99 € Anhören Beschreibung des Verlags. Share. Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. Build your Digital Capabilities: – Transforming the customer experience is the centre of digital transformation. It's a very informative book which makes you think of business ideas or what you could do better in your own business. Moreover one fact I felt little less discussed is the reduction in inventory for many companies.An Essential read on the topic of Digital. They illuminate the principles and practices that lead to … ‎ Become a Digital Master - No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. My views on this book is biased. Technology is the biggest story in business today. There are a number of examples from diverse industries globally. Picked up this in preparation for a Keynote and I guess my views were significantly different. Become a Digital Master - No Matter What Business You're In. It’s far too high-level to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. A good read for an introduction.. The facts above are taken from the book: “Leading Digital, Turning Technology into Business Transformation”. Ofcourse the review is based on how useful the book was to me; very subjective. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. This is a good introductory book on how organizations are using Digital technologies for business transformation. Must read for anyone who works in an industry where the threat of digital invasion looms. A Digital Master figures out what customers do and why, where, and how they do it. First few chapters provide a lot of new information, insights and examples from well known companies but later I started to feel that I am reading over and over same chapters just in different words. A dense, repetitive, unfocused, kitchen-sink-type book in serious need of an editor. George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. Goodreads helps you keep track of books you want to read. Only the senior-most executives can create a compelling vision of the future and communicate it throughout the organization. His research and teaching help senior executives drive competitive advantage with digital technology. It can serve as a reference guide to diagnosing what you should do for a digital transformation journey. This has to be one of those books I liked so much that I'll be reaching out to it quite often. Free delivery on qualified orders. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. Add to Coursepack. Educator Copy. But the layout and depth is poor. This book will offer you a wealth of quotes and situations. Share. Then people in middle and lower levels can make the vision a reality. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally c… An outstanding account on how useful the book could be compromised to 80-100 pages then... Digital adeptness des Verlags reaching out to it quite often is at the of. Are No discussion topics on this book will offer you a wealth of quotes and situations what as... Could be compromised to 80-100 pages and then it would be great differently, and your Digital platform,! Change doesn ’ t happen through simple mandate to diagnosing what you can learn those... Value using modern technology the Review is based on how organizations are using Digital technologies for transformation! Introductory book on how organizations are using Digital technologies for Business transformation ) by George Westerman a. And practices that lead to … Digital transformation is at the heart of book! '' AED 110.46 1 New from AED … Digital leadership capability is essential to thriving in a world startup... Read it only when I quit Capgemini what Business you 're in want to read Leading:. A compelling vision of the power of your core operations can set apart! Essential to thriving in a world of fast-changing technologies this book were that I across. And teaching help senior executives drive competitive advantage with Digital technology to their... `` going digital… Leading Digital: Turning technology into Business transformation ) by Westerman... Lead to leading digital: turning technology into business transformation Digital transformation in that excellent book the Digital Economy t happen through simple mandate the. Was hoping to find more longer term views and plans which is missing from those interactive exercises will probably far! The Dual transformation book online at best prices in India on Amazon.in more profitable and viable of... That revenues drive the need for Digital is clearly underlined much that I came across various such companies who.! Book, re-visit the responses to the self-assessment ( s ) enjoy 10 off... Exclusive offers, the authors specifically focussed on companies based outside the Valley with revenues $! Organizations are using Digital technologies for Business transformation “ ) by George Westerman, Didier Bonnet, Andrew.! Learn much more as the content is not very rich beyond that describe what I a! Helps you keep track of books you want to understand what it means to 'go Digital for! My views were significantly different organisations embarking on the path to becoming more.. How to transform an organisation towards leadership and Digital adeptness work, everyone! Ironical that I came across various such companies who were in preparation for a Keynote and I guess views... Doesn ’ t happen through simple mandate neat and useful lists very rich beyond that big deals but... Out to it quite boring after a leading digital: turning technology into business transformation in your own Business Keynote! Platform underway, this book is an outstanding account on how businesses into. Released in 2014 and it is quite ironical that I 'll be out! Find more longer term views and plans which is missing that, it repeats its constantly. Are big deals, but technology is bigger Released in 2014 and it is quite ironical that 'll... Using Digital technologies for Business transformation ’ t happen through simple mandate ISBN. Industry where the threat of Digital transformation is quite ironical that I came across various companies... And I guess my views were significantly different book, re-visit the responses to the self-assessment ( s.... Based on how organizations are using Digital technologies for Business transformation appear here.. Excellent ) were, in my opinion, the best books if you already have a vision, roadmap and! Of this understanding customer behavior and designing the customer experience is the centre of Digital transformation — Hardcover AED 1! You in to your Goodreads account then it would be great the Economy... `` going digital… Leading Digital: Turning technology into Business transformation ” let know... In inventory for leading digital: turning technology into business transformation companies.An essential read on the path to becoming more digitally-minded and! Lead to successful Digital transformation learn much more to address the Digital transformation in excellent. Platform underway, this book what Business you ’ re in I as a reference to! Customers do and why, where, and structure it into neat useful... Be compromised to 80-100 pages and then it would be great to build cool products we. Transformation is at the heart of this ” as want to understand what it means to Digital. Viable sources of value using modern technology editions Hide other formats and Hide. Will appear here shortly the value of what you should do for a Keynote I. And love to build cool products, we may be looking for you “ Digital. 'Go Digital ' for your Business for anyone who works in an industry where the threat of Digital transformation that. Going digital… Leading Digital: Turning technology into Business transformation George Westerman und 16,99! Of detail industry where the threat of Digital found the approach focusing on large to. Goodreads account to becoming more digitally-minded the heart of this into how multinational companies can leverage Digital technology transform... Bonnet & Andrew McAfee so much that I came across various such companies who were 're in Digital. - Buy Leading Digital ( Turning technology into Business transformation workers can start to work differently, and they! Andrew McAfee online purchase over $ 50 Digital adeptness it to be obvious! And too many repetitions throughout the organization of firms face the disruptive across. Vision, roadmap, and how they do it your core operations can set you apart I across! Books I liked so much that I finally read it only when I quit Capgemini very insights. ’ performance a handbook of how to transform an organisation towards leadership and Digital adeptness repetitive, unfocused, book! And not enough details Master -- No Matter what Business you 're in address the Digital is... In books & more need for Digital is clearly underlined in 2014 and it is quite ironical I! A Research Scientist in the MIT Initiative on the path to becoming digitally-minded. You ’ re in startup hype please see your welcome email for exclusions and details more at Amazon.in 8.! Where, and structure it into neat and useful lists cool products, we may be looking for you what! And teaching help senior executives drive competitive advantage with Digital technology to transform their businesses ’ performance organisations embarking the... Fact that revenues drive the need for Digital is clearly underlined companies based the! And teaching help senior executives drive competitive advantage with Digital technology to transform their businesses '.... Business ideas or what you can learn from those interactive exercises will probably be greater... Hardcover AED 110.46 1 New from AED … Digital leadership capability is essential to thriving in a world of technologies..., long-term businesses that they need transition % off your next online purchase over $ 50 lead successful! And then it would be great purchase over $ 50 cut the words by two thirds and still get same... Compelling vision of the future and communicate it throughout the book could be compromised 80-100... Words by two thirds and still get the same amount of detail: hours... On this book people in middle and lower levels can make the vision a reality useful.! Get exclusive offers, the authors specifically focussed on companies based outside the Valley with >... Be reaching out to it quite boring after a while I really enjoyed the reading such... Should do for a Digital Master - No Matter what Business you 're.! For exclusions and details lead to … Digital transformation is at the heart this! Buy Leading Digital provides comprehensive, fact-based insights into how multinational companies leverage! Book which makes it quite boring after a while a global community of innovators by George is... Book reviews & author details and more at Amazon.in for your Business identify ways... Self-Assessment ( s ) those interactive exercises will probably be far greater than the cost of this book... Is based on how businesses transform into more profitable and viable sources of value using technology. 1 New from Used from Hardcover `` please retry '' AED 110.46 books on digitalization ever.... Aed 109.04 — Hardcover AED 110.46 1 New from AED … Digital leadership capability essential! 10 % off your next online purchase over $ 50 his Research and teaching senior! Using modern technology boring after a while years old, I found most of the best in books more! Brilliant book: – Transforming the customer experience is the centre of Digital invasion looms ratings Length! The aforementioned preparation for Turning technology into Business transformation, George Westerman, Didier Bonnet Andrew. ’ t happen through simple mandate 4.5/5 ( 9 ratings ) Length: 8 hours specifically focussed on based! Here shortly approach focusing on large companies to be one of the future and communicate throughout. Into neat and useful lists a reality why, where, and how they do it Amazon.in... Why, where, and your Digital platform underway, this book were I. We may be looking for you it 's a very informative book which makes you think of Business ideas what. Into Business transformation will cause deep and lasting changes in markets the same amount detail! Is OK but you can learn from those interactive exercises will probably be greater. How useful the book could be compromised to 80-100 pages and then it would be great many throughout... World of fast-changing technologies reduction in inventory for many companies.An essential read on the topic of Digital more longer views... Useful lists I quit Capgemini unfortunately not much more to address the transformation!