Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Digital media convergence enables news to be delivered quickly to the public. Distance is not a barrier. Media convergence is the joining of several distinct technologies into one. If you are looking for a class to take that will be available for the spring semester, I would recommend Digital Media Convergence. What advantages of media convergence enable all types of media content to be accessed on a single device? Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. You are able to text on your computer just like on your cell phone, search up things on the web, use social media, play games, watch movies and many more. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. The two primary levels that convergence has occurred are … • Technological Convergence The digitization of all media content. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Media convergence on the other hand is highly beneficial to the consumers since it allows them to choose the media products they want to consume and the format in which they want them. People get the latest news in a very short time. Convergence is the process where several media channels come together to exist and operate in synergy. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. This class is very active, informative, and hands-on. People get news daily through the media and this keeps them updated on the happenings around the world.3. When paid, owned and earned media come together, they give birth to what some marketers are calling, 'converged media.' Types of Media Convergence ... before, which is beneficial to consumers and advertisers alike. The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. To put it even more simply, the convergence of Content with Communication technologies and Computer Networks is what leads to Media Convergence. -Technological convergence - refers to fact that digitalisation has led to the merging of different types of info - text, photographs,video film, email -- into a digital communication device such as smart tele, laptops, tablets - digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. Prezi Video + Unsplash: Access over two million images to tell your story through video Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. Media convergence brings together computing, communications, and content. Generally speaking, social media convergence is benefit trend to influence people’s daily life. It educates people. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on who's speaking and what they think they are talking about. Blog. This constant convergence of technology has made out lives easier as users by allowing us to search the … Media convergence is driving this evolution, and the changes will prove profound and permanent. Media convergence is the bringing together of multiple technologies into one new form of technology. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Children’s knowledge increases. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. The old definitions that provided separation between Radio, TV, Cable, … With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. This breaks media silos and unhitches content from its original devices – to be accessible across device. True convergence isn't using one media outlet to advertise another. Digital Media Convergence is a three-credit class that will be held in Pressely 303. 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