deloitte digital media trends survey 12th edition

The 13th edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, was fielded by an independent research firm from December 2018 to February 2019. Video streaming is already a mainstream activity for MilleXZials. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. Deloitte’s 2018 Digital Media Trends Survey found found that 55% of U.S. households now subscribe to at least one video-streaming service. Dallas Innovates 2020: The Magazine This problem has been solved! Jeanette is the chief of staff for the Deloitte Center for Technology, Media & Telecommunications, Deloitte Services LP. MilleXZials’ binge-watching behavior also experienced a precipitous rise in 2017. For meaningful changes, we look for differences in year-over-year tracking and generational differences of at least 5 percentage points. 50. 36. Foreword Foreword Media Consumer Survey 2017 It’s been quite a year. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. to receive more business insights, analysis, and perspectives from Deloitte Insights, Telecommunications, Media & Entertainment, Center for Technology, Media and Telecommunications, Generation Z: ages 14–20 (born 1997–2003), Generation X: ages 35–51 (born 1966–1982), Baby boomers: ages 52–70 (born 1947–1965). Some major shifts are now occurring. View in article. Our 2012 report shares ten trends grouped into two categories. DTTL (also referred to as "Deloitte Global") does not provide services to clients. 30. The report indicates that 55% of U.S. households now subscribe to at least one video streaming service, a 450% increase since 2009. Share on Twitter Tweet Deloitte Digital Media Trends Survey, 14th Edition – Video Recording Share on Facebook Share. These numbers reflect the continuing rise of video content consumption over the past several years, and are driven particularly by streaming services. Because the media consumption behaviors of Gen Z, millennials, and Gen X are now so similar, we have nicknamed this combined group the “MilleXZials.”. 17. Digital media trends survey, 12th edition Deloitte Insights March 19, 2018 Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Consumers are willing to share—with some strings attached. All rights reserved. Fifty-six percent of current pay TV subscribers say they keep their pay TV simply because it’s bundled with their home Internet access (figure 6). Jeanette has a Bachelor of Arts in Comparative Literature from the University of California Santa Barbara and a Masters of Arts in Journalism from the University of Southern California. 5G could revolutionize digital entertainment. This year, we are seeing the popularity of more immersive .... a VR headset in their household, but 1 in 10 ... use of social networking sites has improved their. Whether driven eventually by market regulations, such as in the European Union, or simply by social media and brand reputation concerns, it seems likely that consumer pressure for more control over their personal information will remain. DTTL (also referred to as "Deloitte Global") does not provide services to clients. Certain services may not be available to attest clients under the rules and regulations of public accounting. Given MilleXZials’ skyrocketing usage of video streaming, it should not come as a surprise that they’re increasingly seeking content from sources other than pay TV. Deloitte's Center for Technology, Media & Telecommunica- .... All data is weighted back to the US census to give a representative view of the average US. This lack of consumer confidence threatens a key growth opportunity for media companies in 2018: targeted advertising. already exists in Saved items. View in article, In the third quarter of 2017 alone, 1 million US viewers canceled their multichannel subscription television services, opting instead for some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television broadcasts, or free-to-air satellite television. According to our survey, that data includes: A new value exchange presents a unique opportunity. Amidst a Year of Disruption, Deloitte's 12th Annual Tech Trends Report Finds That Enterprises Have Adapted to Fluctuations, Accelerated Digital Transformation, and Emerged Resilient 24. 22. But the steep decline in pay TV penetration during 2017 was driven by a variety of factors. It’s a new season for digital media consumption, and everyone is watching! His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. The global survey was fielded by an independent research firm across November and December, 2017, in the US and six other countries, and employed an online methodology among 8,287 consumers. Over the past year, a number of large-scale, highly visible data breaches in the United States may have prompted consumers to want more control over their personal data. and is helping to bridge the gap between in-classroom and at-home learning. Hanish Patel. —Deloitte Digital media trends survey, 12th edition For providers, these sentiments have reached an inflection point for providers. Source: Deloitte analysis based on data from Digital media trends survey, 12th edition What does this mean for brands and advertisers? In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the … If you are interested in additional insights, please email us at tmttrends@deloitte.com, or continue the conversation with us on Twitter @DeloitteTMT. Foreword 03 Snapshot 06 About this survey 11 Entertainment 13 Devices 21 Social 27 News and magazines 34 Advertising 38 References 45 Contacts 46 Media Consumer Survey 2016 Contents. As a result, subscribers perceive a widening value gap between what they expect and what pay TV providers actually deliver. 5G: A smart choice for a smart home . With coronavirus cases continuing to surge in the U.S., Deloitte’s Digital Media Trends 14th edition fall pulse survey asked consumers how they felt about attending a movie in a theater. Digital Media Trends artwork by Josh Cochran. A report by the Center for Technology, Media & Telecommunications. More than half of U.S. consumers are using voice assistants on their smartphones, computers, or smart speakers, according to Deloitte’s Digital Media Trends Survey. ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. View Deloitte-Digital-media-trends-13th-edition.pdf from PSY 546 at Wichita State University. Digital transformation will bring comprehensive changes for companies. As part of their rising usage of video streaming, MilleXZials are steadily boosting their consumption of long-form content (TV shows and movies) on mobile phones. Cost is a big reason: 70 percent feel they get too little value for their money. By now, you have probably noticed the common thread running through all of the key trends we’ve highlighted from our latest survey: mobile video. In 2017, less than 60 percent of millennial and Gen X households had a pay TV connection, which is below the average across the five age groups surveyed (63 percent) (figure 9). In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. 50. DTTL and each of its member firms are legally separate and independent entities. To understand where things stand today, and where they are going, every year Deloitte’s Technology, Media & Telecommunications practice examines the generational habits of US consumers. ... Public social media sites are viewed as only one. Perhaps the most startling revelation of our latest survey is the emergence of Generation X as cutting-edge adopters of digital media, on par with Gen Z and millennials. Understanding the power of mobile video. Take the interactive survey to find out. With 55 percent of these households now streaming an average of three services at $10 each per month ($30), total revenue generated is $2.1 billion. Share on Twitter Tweet. As the 2019 Consumer Electronics Show gets underway, CMOs may want to consider what opportunities this field could present for brands. What are the implications for technology, media, and telecommunications companies? In his role, he conducts research and writes on topics that help companies capitalize on technological change. In that role, she was responsible for the development of marketing programs and sector-specific thought leadership. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. 39. They may find multiple subscription services to be costly and confusing, and choose to scale back. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. It also captures consumers’ attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future. Deloitte’s 12th annual digital media trends survey found that 55% of U.S. households are now subscribing to paid streaming video services such as Netflix and Amazon Prime. For years, consumers have been telling the market what they want and what is important to them and have repeatedly shown a willingness to pay for the services they value. According to a recent Deloitte report, net wealth in the United States will grow from about $72 trillion in 2015 to $120 trillion by 2030. With video streaming enabling unprecedented freedom of choice, consumers are reassessing the value of their current pay TV (cable and satellite) subscriptions as never before. Foreword Media Consumer Survey 2016 We are seeing new content formats, streamed video and advertising seamlessly integrated in a social context, providing … 9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month. According to Deloitte’s Digital media trends 14th edition fall pulse survey, only 18% of US consumers have attended a movie in a theater since the COVID-19 pandemic began. 31. We will be watching closely as streaming and mobile video mature, pay TV improves its value proposition or continues its decline, media consumption breaks down generational boundaries, and consumers pushing for more control of their personal data are willing to exchange information when offered more protection. Among respondents who said they no longer have a pay TV subscription, 27 percent reported they “cut the cord” within the last year.5. What could happen when alternative Internet access technologies such as 5G become widely available? Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey This year’s U.S. data was collected in November 2017 and employed an … Our survey reveals that on average, US consumers spend 38 hours watching video content each week, 15 hours (or 39 percent) of which is streamed. According to Deloitte's 12th edition of its "Digital Media Trends Survey," American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. Listen to the related podcast on Deloitte.com, Explore the Thinking Fast charticle series on Deloitte.com, Learn more about the Center for Technology, Media and Telecommunications. Seventy-three percent of all consumers across all generations said they would be more comfortable sharing their data if they had some visibility and control. ( also referred to as `` Deloitte Global '' ) does not provide to. For media companies in exchange for personalized services and advertising subscriptions as a to... Tv subscriptions among MilleXZials coincides with their own digital streaming services loaded up on paid media subscriptions and free. Subscription services a variety of factors consumers Share across all age groups are changing the way they and. 93 percent of respondents across generations are increasingly going direct-to-consumer with their service January 2020 report the... To clients report shares ten trends grouped into two categories are not getting enough value for their,. 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The chief of staff for the Deloitte Center for technology, media & Entertainment sector 2018 digital media trends,!

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