Influencer marketing and employee advocacy can ⦠Also available in your inbox every Thursday as The Drum's Future of Media ⦠Promoting the teaching and learning of media literacy to students – and beyond – is today more important than ever. Videos are a versatile and engaging content format that not only gives us a real-life picture of what is going on. Take LinkedIn for example. This is because the information is spread out so fast on social media. Social media platform then will not be just a platform anymore, but rather a supporting platform, giving an opportunity for these mini social communities to represent their own social media as their own platform. Adryan Corcione. As the percentage of young people using social media rates the highest, itâs key to analyzing how they are using social media as that will define the future of content creation and consumption. With now people consuming online content more than ever before, the internet is slowly replacing the TV. Media are starting to use voice assistants to distribute news (news flash, sports results, weather reports) and the trend is rising. The long term value of community-building onsite and in the real world is key to these initiatives â and to building a sustainable future for digital media publishers. From one person to another and eventually the whole world knows about it. Now, this is obviously social media going to position themselves in the near future. This could include things like pay money using their own cryptocurrency, which Facebook has already started with Libra. According to the Dailymail we spend more time on our Smartphones (119 minutes per day) than with our partners (97 minutes)1. For instance, in the last couple of years, the number of robot written corporate earnings and sports stories jumped from 300 to 3,700 stories. At Agence France-Presse (AFP), AI has already been covering news in sports and poll results. According to the Pew Research Center, the digital media industry continues to grow, with about 93% ⦠Also, with Facebook organic and the majority of social media organic reach is dead, the necessity of social media advertisement has increased. Internet users gradually abandoned their personal blogs in favor of Facebook, Twitter, and the host of other sites that followed. Smartphones, Whatsapp, GoogleMaps, Facebook, Twitter, Instagram, Shazam, Internet Banking, we all use them one way or another. This is a big jump from 17% last year and represents 62 million Americans, and the trend is expected to grow even further. According to the stats, 22% of Americans listen to podcasts each week. Surely, in the near future, social media can do more than this. The Current. Audio is the New Media. These data are then collected by the social media giants. May become a primary source of sales for E-commerce stores, disadvantages of social media for your business, Facebook group will become Facebook’s new future, the majority of social media organic reach is dead, TikTok has over 500 million active users worldwide, Enhance the buying experience and a lot more, 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts, Almost a quarter of brands posted Stories on a daily basis, with nearly a third posting a few times a week and a quarter posting them once a week, Innovative – This type of information is still relatively new and people like new stuff, Authentic – Information like stories give real authentic values and insights to the audience. It is ever changing in nature. Future of the Automotive Industry (Auto Trends) - cars, lorries, trucks and road transport trends - Futurist keynote speaker Marketing to Older Consumers - Future of Marketing Keynote Speaker 10 trends that will really DOMINATE our future - all predictable, changing slowly with huge future impact - based on new book The Future of Almost Everything And 37% plan to ⦠They are also easy to share across multiple platforms. Here are the top social media trends to follow in 2020: Privacy has always been the main concern on social media and the internet as a whole. Augmented reality, on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. The survey found a 57 percent increase in traffic to news sites referred to as social media. It was inspired by Blake Robbinsâ Twitter thread highlighting the companies shaping the future of media & pop culture. Thatâs why future platforms will be designed with smartphones in mind from the start. Trends such as live video, AR, and AI-powered chatbots are here to change the future of social media marketing. Many internet users will see the breaking stories on their feed and go to the news sites to learn more. Let me explain this. The video will become the primary type of content, 4. Between 2005 and 2016, social media adoption grew by over 60 percent. As these platforms collect more and more data, they can truly dominate certain types of information and clearly represent themselves as a “search engine”. As more and more people depend on technologies and connections using the internet, social media will continue to evolve. Let me know in the comment section. According to Ms. Leizel Avila, here are the current and future trends: Mobile. As citizens of the media and information age, one must be able to adapt to the changes in media and information. We rely more and more on electronically devices. The more personalized your platform is, the better you can succeed. AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. The Future ⦠But what happened recently to a Facebook data breach is what put every internet giants especially social media platforms into questions. See our recent âGuide to Social Media Marketing in 2020: Challenges, Opportunities and Lessons from the Pandemic and Beyondâ for thought-provoking stories, strategies and advice from marketing professionals in our community. Through these conversations, we were able to identify common social media marketing trends that can help us begin to prepare for the future. events. The moment something important happen, you can instantly see that the topic’s hashtag becomes trending. Today, 69 percent of adult internet users are on at least one social media platform. This would not come as a surprise as the more people get connected, the greater the community will be and grow. people will start to use these platforms more of like a place to find certain types of information, rather than always head to Google. As you can see, right now you can buy products through the Facebook marketplace and Instagram store. Short, crispy information will become a go-to choice, 16. Even if news consumption is for now limited on these devices, there is a growing trend showing that content consumption will have to be adapted for mobility. Don’t you think so? With people becoming more and more ”lazy” and are depending on technologies to make their lifestyles much more easier and comfortable. Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. This feature will definitely benefit you if you have a business online. Trends subscribers can download a ⦠With social media becoming more and more popular, opportunities there have been tremendously increased. Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future. For so many years, search engines like Google and Amazon have dominated the commercial business, primarily e-commerce. Can do stuff online more than ever before, 8. Imagine how much time we will spend on⦠Digital. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. Prominent trends shaping the next phase of evolution include a focus on the user, building a loyal community, broadening their reach, and building valuable content. I believe that with the ever-evolving features, social media platforms will definitely release more useful features to support this. Five trends emerged from the keynotes and workshops: 1. Theyâve been used to not only garner quick feedback about products but also as an additional engagement tool.S⦠International news agencies are using data for robot writing, infographics, dynamic videos and much more. Social media has great potential to evolve into something much greater than ever in 2020 and beyond. Because it can help reduce the workload of human beings, as well as mimic human intelligence, They are the next big thing. Tags: Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. Now, I bet you have heard or known something about AI. 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