Katlin has a knack for simplifying the complex, whether it is ingredient labels or the various issues entrepreneurs face. I am a seed investor in Simple Mills. NEW YORK, NY—October 7, 2019 – Vestar Capital Partners today announced that it is has entered into an agreement to make a minority investment in Simple Mills, the number one clean-label baking mix and cracker brand and number three cookie brand in the natural channel. One of the things I admire most about Katlin Smith is her foundational decision to never use any gums, additives, or natural flavors in Simple Mills' baking mixes, cookies, and crackers. top. Now, as this gluten-free brand expands into more grocery categories, founder Katlin Smith is quick to point out that, “it’s not about what Simple Mills products don’t offer, it’s about what they do offer.” Read on to learn what Smith has to say about the innovation that is still at this brand’s core. Find out how Katlin created Simple Mills while still working full-time, why she believes eating better is better for physical and mental health, and where her company is going next. Katlin Smith is the founder and CEO of Simple Mills, a brand at the forefront of the clean-ingredient, natural food movement. Katlin Smith is CEO of Simple Mills, which makes gluten-free baking mixes. CHICAGO — Communication and a pinch of creativity have helped Simple Mills tackle challenges brought on by the coronavirus (COVID-19) pandemic. Many companies claim to offer natural or organic ingredients but do not deliver on their promises. “I think flexibility is the name of the game,” said Katlin Smith, founder and chief executive officer of the snack and baking mix brand. But for Katlin Smith, keeping things simple is the secret ingredient to her success with Simple Mills, an all-natural baking mix and foods company that uses recognizable, natural ingredients in place of things like high-fructose corn syrup and artificial ingredients. Simple Mills General Information Description. She believes that her entire journey as an entrepreneur contains valuable lessons, none of which she would take back. Simple Mill’s products are distributed in more than 16,000 stores including Whole Foods, Kroger, Publix, Safeway, and Target. Katlin believes that less is more and this is where … Recently I had the opportunity to meet the Simple Mills CEO and Founder Katlin Smith and taste some of her gluten free baking mixes. In five short years since its launch, Simple Mills has enjoyed remarkable growth with its packaged baked goods and baking products, all of which are gluten free, grain free, soy free, non-GMO, and Paleo friendly. Katlin Smith: That went on for about 9 months. Joint pain led Katlin Smith, 28, to take a hard look at eating habits and then create a company, Simple Mills, that makes natural baking mixes. Simple Mills. Katlin Smith is the founder and CEO of Simple Mills, a brand at the forefront of the clean-ingredient, natural food movement. Katlin Smith CEO and Founder of Simple Mills View Full Profile. Katlin Smith believes that a healthy diet means a better life, and she has the degrees to prove it. They are based in Chicago. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same. How To Accelerate Your Personal Growth. katlin smith _founder & ceo simple mills. by Bob Benenson, FamilyFarmed In five short years since its launch, Simple Mills has enjoyed remarkable growth with its packaged baked goods and baking products, all of which are gluten free, grain free, soy free, non-GMO, and Paleo friendly. 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